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Experimentation at scale: fuel your app’s growth via A/B testingПроцессы разработки

Доклад отклонён
Thomas Ezan
Lyft

Thomas is currently a Senior Android Engineer at Lyft in the Growth Team. He is French but has been living in San Francisco for 8 years. When he is not coding, Thomas is travelling or hiking in the Sierra.

Тезисы

This talk will teach you about Mobile growth. It will give you a framework to identify growth opportunities in your app (first funnel definition, then funnel optimization). You will also learn about A/B testing (basic principles and pitfalls).

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