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Decoding Apple General

Доклад отозван
Stefan Lesser
Independent consultant

Stefan Lesser was a Partnership Manager and Technology Evangelist in Apple’s Worldwide Developer Relations team, where he helped developers adopt the latest technologies on iOS, tvOS, and macOS. Today he provides strategic advice and technical guidance as an independent consultant to help development teams create best-in-class user experiences for Apple platforms and make the most of their relationship with Apple.


With so many apps in the App Store, how can your app stand out? If you want to win Apple as a powerful ally to help you market your app and attract customers, then this talk will teach you how to find and interpret the clues that tell you what Apple is looking for, how to prioritize features and technologies strategically, and how to position yourself as a developer that cannot be overlooked.

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